Collective excellence: Law firm rebrand
Awarded Law Firm Rebrand of the Year, May 2008.
The brief:
Define the law firm’s unique selling point and unite a diverse range of expertise.
Our solution:
We used this combined expertise as their core offer and encapsulated it in the proposition ‘collective excellence’.
The visual identity uses tiny icons to create a kaleidoscope effect, representing the range of specialisms available under one roof. All of the key messages convey the fact that the whole is greater than the sum of its parts.
The Bristows identity was awarded Law Firm Rebrand of the Year in May 2008.
What our clients say
“We feel a sense of pride in our brand that matches our sense of pride in our firm. Our expectations have been exceeded.”Partner Bristows