What we do
Bristows
Bristows was a law firm that that was struggling to define its unique selling point because it offered such a diverse range of expertise. This lack of clarity had become disruptive to the firm so they asked us to help focus their efforts. We used this combined expertise as their core offer and encapsulated it in the proposition 'collective excellence'.
The visual identity we created supports the proposition and uses tiny icons to create a kaleidoscope effect, representing the range of specialisms available under one roof. All of the key messages convey that the whole is greater than the sum of its parts.
The Bristows identity was awarded Law Firm Rebrand of the Year in May 2008.
What our clients say
“At the start of the project, following such a period of turbulence for the firm, we weren’t even sure if it was possible for a brand to do everything that we would be asking of ours. Our expectations were sky-high. But every day that a client visits our website or one of us hands a client a brochure or slides a business card across a meeting room table, we feel a sense of pride in our brand that matches our sense of pride in our firm. Our expectations have been exceeded.”Partner Bristows
Winner of Law Firm
Rebrand of the Year 2008