Creating a real shopping destination: brand relaunch
The brief:
When Lakeside Shopping Centre embarked on an 18-month, £30 million refurbishment, it gave the marketing team the perfect opportunity to refresh the brand.
Our solution:
We created a distinctive new brand identity that created a more down-to-earth and friendly shopping destination. The identity also had the flexibility to anchor a vast range of communication and campaign requirements.
More work for Lakeside
What our clients say
“I can honestly say that there is rarely a day that I don’t praise Columns. The team always exceed my expectations.”Marketing Manager Lakeside Shopping Centre