What we do
Olswang
Olswang were one of the first city law firms to recognise how a strong brand supports business. They wanted to attract new audiences that would bring in higher revenues without alienating their existing TMT clients.
We helped position Olswang as a challenger brand of the legal sector, using a distinctive tone of voice and a quirky illustration style that was applied to photography to demonstrate the firm’s imaginative approach.
What our clients say
“As well as showing how we had developed as a firm, we wanted our brand to look and feel distinctively different from any other law firm's and capture the essence of Olswang’s personality. After extensive interviews and focus groups with Olswang people and our clients, the value statements and design treatment Columns gave us is spot on.”Head of Communications Olswang