The YJB oversees the youth justice system and ensures custody for young offenders is safe, secure and addresses the causes of their behaviour. They came to us asking for a more coherent identity that could be applied across their communications and for help structuring more efficient working practices.

We were tasked to create a fresh, more contemporary identity that was also cost effective and easy to manage. The simple illustration style allowed us to visually demonstrate sensitive content like child abuse and glue sniffing and showed young people in a more positive light. It was applied consistently to a range of templates making them more efficient and saving the YJB money.