The brief:

The Youth Justice Board came to us asking for a more coherent and practical identity that could be applied across their communications and for help structuring more efficient working practices.

Our solution:

A fresh, more contemporary identity that was also cost-effective and easy to manage. The simple illustration style allowed us to visually represent sensitive content like child abuse and glue sniffing and showed young people in a more positive light. It was applied consistently to a range of templates – making them more efficient and saving The YJB money.