We have been responsible for all of Lakeside marketing needs for the last seven years, ranging from seasonal campaigns and charity events to the promotion of services, food and entertainment. On many of these projects, we have collaborated with their research agency, PR agency and the publishers of their magazine to create cohesive, engaging and memorable campaigns.

The Christmas campaign has to work really hard to attract shoppers at a time of year when all competitors are trying to do exactly the same thing. Our solution was simple and created a sense of magic which was applied across 48 sheets, 6 sheets, ad gates, radio, bus sides, online banners, press and doordrops.