The brief:

The Christmas campaign has to work really hard to attract shoppers at a time of year when all competitors are trying to do exactly the same thing.

Our solution:

We created a sense of magic, with illustration, which was applied across 48 sheets, 6 sheets, ad gates, radio, bus sides, online banners, press and door drops. On many of these projects, we have collaborated with their research agency, PR agency and the publishers of their magazine to create cohesive, engaging and memorable campaigns.