The brief:

To stand out in a crowded marketplace and attract high level creative candidates and clients.

Our solution:

We developed a strong brand identity for the creative recruitment consultant, Source. Advertising played a central role in their communications so we brought the logo to life by creating 4ft 3D models of the six characters within their logo. These were then photographed ’on location’ in offbeat situations to give Source a quirky and eccentric way of creating impact. These characters also come to life online — animating key messages.