Travers Smith is a city law firm which has continued to win numerous prestigious accolades and is well respected within the industry. However they have a discreet approach to marketing and this was preventing them recruiting the high calibre candidates they need.

We were asked to create an advertising campaign to raise awareness of Travers Smith in the notoriously competitive legal marketplace. We targeted newly qualified lawyers working in large ‘magic circle’ law firms who typically work long hours and fail to get recognised.