The brief:

Create a brand identity and marketing materials for Protect your bubble, a new direct insurer aimed at the 18-40 year old market.

Our solution:

We created an engaging graphic identity to help position PYB as accessible to this audience.

We advised on the site architecture and developed clear signposting to drive traffic straight to the sales screens. The identity and site structure also allowed the client to respond quickly to changes in the market.

The marketing activity focused on raising awareness of the brand and its products by creating animated banner campaigns, content rich email marketing and a customer e-zine. This included an interactive online game to help generate new leads, engage with existing customers and cross-sell new products.

Traffic generation also covered reviewing search engine activity through traffic analysis and developing new content.