Travers Smith is a city law firm that believed marketing was a crude way of generating business. Although they have continued to win numerous prestigious accolades and have an enviable client retention rate, they recognised that their ability to be seen as an outstanding firm wasn’t helped by a website that looked flat and couldn’t attract new clients or candidates.

We wrote, designed and built a website based on a firm that is ‘quietly outstanding’ – a core thought that was inspired by their approach to business. The simple functionality and navigation reflects their unfussy approach and also the way their corporate client base want to find information.