The brief:

Create a printed brochure that highlights the compelling investment opportunity with the IHG family of brands.

Our solution:

The brochure highlights the key hallmarks for each of IHG's seven hotel brands and the solid investment opportunity of teaming up with IHG itself. Imagery was used to showcase the 'best of' each brand, while white space and finishing on the cover helps convey a message of confidence and quality. The brochure has been translated into six languages and distributed throughout the world.