We have been responsible for the design and print of the Advertising Standards Authority annual report for the past four years and we take a fresh approach every time. It is a round-up of the Authority’s activity throughout the year, the year’s most controversial advertising and the associated rulings, and it also explains how the self regulatory system works.

In 2007, we were asked to emphasise the roles between the ASA and CAP (the Committee of Advertising Practice, which writes the codes and guides the advertising industry). Our solution was to use a double fronted ‘z’ fold report that had a clever use of ASA’s red and CAP’s blue throughout the document.